10 Reasons Why Your Business Is Not Showing In Google Maps
Gary Mackay • December 3, 2024
Why Isn't Your Business On Google Maps?
10 Reasons Your Business Isn’t on Google Maps (And How to Fix It)
Imagine this: a customer is searching for your bakery online. They’re ready to visit, but your business doesn’t show up on Google Maps. Frustrating, right? This isn’t just about losing one sale—it’s about losing visibility, trust, and potential growth.
If your business isn’t appearing on Google Maps, you’re not alone. There are several common reasons this happens, and the good news is that most are fixable. Let’s dive into the 10 most common reasons why your business isn’t showing and how you can get back on the map.
Reason 1: Your Business Profile on Google Maps Isn’t Verified
Google requires businesses to verify their profiles before they appear on Google Maps. Without verification, Google doesn’t trust that your business is real.
How to Fix It:
• Log into your Google My Business account.
• Request a verification postcard and follow the steps provided.
Pro Tip: Verified businesses are much more likely to show up in local searches.
Reason 2: Incorrect Business Information
Missing or incorrect details—like your address, phone number, or hours—can confuse Google. Consistency is key when it comes to online business listings.
How to Fix It:
• Double-check your Google My Business (GMB) profile for accuracy.
• Use a tool like Moz Local to ensure your information is consistent across the web.
Inconsistent information, such as mismatched phone numbers on social media and your GMB profile, can lower your ranking or even hide your listing altogether.
Reason 3: Your Business Category Is Missing or Too Broad
Your business category tells Google what you do and helps customers find you. If your category is too general—or worse, missing—your listing may not appear in relevant searches.
Example:
Let’s say you own a gluten-free bakery. Don’t just choose “Bakery” as your category. Be specific and select “Gluten-Free Bakery.”
How to Fix It:
• Log into your GMB profile.
• Select the category that best describes your business. Add secondary categories if needed.
This simple step can significantly improve your visibility for relevant searches.
Reason 4: You Haven’t Uploaded Enough Photos or Collected Reviews
Google Maps listings with photos and reviews rank higher and attract more attention. Why? Because they build trust with potential customers.
How to Fix It:
• Upload clear, high-quality photos of your storefront, products, and team.
• Share a direct link to your GMB profile and ask happy customers to leave reviews.
According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations.
Reason 5: Your Listing Breaks Google’s Rules
Google has strict rules for business listings. If you break these guidelines—intentionally or not—your listing may be flagged, suppressed, or even removed.
Common Mistakes:
• Using keywords in your business name that aren’t part of your official name.
• Listing a P.O. box or virtual office address instead of a physical location.
How to Fix It:
• Review Google’s Business Profile Guidelines.
• Correct any mistakes and, if necessary, appeal to Google to reinstate your listing.
Reason 6: Poor Local SEO
Google Maps isn’t just about your GMB profile. Your website also plays a big role in how you rank locally. Without strong local SEO, your business might not show up.
How to Fix It:
• Use location-specific keywords on your website (e.g., “Dallas bakery”).
• Build backlinks from local directories and community websites.
• Ensure your website is mobile-friendly and loads quickly.
For more tips on optimizing your local SEO, check out Moz’s Guide to Local SEO.
Reason 7: You’re in a Highly Competitive Niche
If you’re in a crowded industry, like restaurants or salons, it can be harder to rank. Your competitors might be doing more to stand out, like gathering reviews or posting updates.
How to Fix It:
• Focus on collecting more reviews from happy customers.
• Use Google Posts to share updates, events, or promotions regularly.
Reason 8: Technical Errors or Bugs
Sometimes, the issue isn’t on your end. Google can experience bugs, or your map pin might be misplaced.
How to Fix It:
• Use the “Suggest an Edit” feature on Google Maps to correct any inaccuracies.
• If the problem persists, contact Google Support for help.
Reason 9: Your GMB Listing Was Suspended
Google may suspend listings that seem suspicious or don’t follow its guidelines. If your listing disappears, this might be the reason.
How to Fix It:
• Check your email for a suspension notice.
• Follow the instructions to fix the issue and submit a reinstatement request.
For more details, read Google’s Support Page on Suspensions.
Reason 10: Inactive GMB Profile
Google favors active profiles. If you haven’t updated your GMB profile in a while, it may not appear in search results.
How to Fix It:
• Post updates weekly. Share photos, promotions, or announcements.
• Respond to customer reviews—both positive and negative.
Conclusion: Get Back on the Map
Your business deserves to be found. By addressing these common issues, you can improve your Google Maps visibility and attract more customers.
Still struggling to get noticed? Pro Growe specializes in local SEO and Google Maps optimization. Contact us today for a free consultation and let’s put your business back on the map!
For additional tips, check out this Beginner’s Guide to Google Maps SEO by Neil Patel or explore our services at Pro Growe.
SEO Optimizations Summary
1. Primary Keyword: Naturally included in the title, meta description, introduction, headings, and conclusion.
2. Secondary Keywords: “Google Maps optimization,” “local SEO strategies,” and “business visibility on Google.”
3. High Authority Links: Linked to Google My Business, Moz, BrightLocal, and Neil Patel for credibility.
4. Internal Links: Linked to Pro Growe twice for boosting authority and conversions.
5. Readability: Simplified language ensures clarity and a reading level appropriate for general audiences.
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